Vision Experience is a fully equiped pop-up ophthalmologic clinic that travels all over Brazil in universities and companies, with the purpose of making medical appointments fast and simple, without barriers.
The project also aims to offer ACUVUE brand contact lenses fitting. However, the disclosure
of the product in the event is not allowed by the Brazilian ophthalmic council.
of the product in the event is not allowed by the Brazilian ophthalmic council.
Therefore, the design of the event brings elements of the ACUVUE visual identity,
without mentioning the brand. It demonstrates the freedom and quality of life that
the use of contact lenses can provide for users.
without mentioning the brand. It demonstrates the freedom and quality of life that
the use of contact lenses can provide for users.
