What it is
Approved design concept for a brazilian sales team meeting, that was later on canceled.
Bosch needed a idea to inspire the sales team to overcome a moment of crisis in the Brazilian market. As 2016 was the year of the Rio Olympics, we brought the winning spirit of sport to the heart of the convention.
As Bosch is a German company, the design bears reference to the style used by Otl Aicher for the Munich Olympics in 1972 but with a more contemporary feel.