ACUVUE Brand Contact Lenses needed to make a statement and position itself to be easily recognized 
in a competitive market by identifying its point of sales in optical stores throughout Brazil.

To ensure a greater brand presence, a series of long-term corporate identity POS materials have been created using the brand's strongest assets: its corporate colors and typography, the circles and
the contact lenses which represents its patented Hydraclear technology. 

However, this visual identity was not applied at the expense of greater investment in other campaigns and marketing areas.

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